Carlsberg City Tour to Place Where The Danish Beer Was Born

Carlsberg City is the very place where the beer that made Denmark famous was born. The place where a dramatic family saga and a history of entrepreneurship, pioneering risks and an unstoppable faith in the future came together. On the tour, I will tell you how Carlsberg was created, because of what quarrel the founder of the brand Jacob Jacobsen stopped communicating with his son and even divided the business. You will learn the story of the famous elephants at the entrance to Carlsberg City, you will understand why one of the brand's symbols is a swastika, and also you'll see what is happening to the famous buildings today, when most of the production has moved to Jutland. There are also many interesting things waiting for you in the second part of the tour. I will tell you why urbanists studied the psychology of city dwellers' behavior during the renovation of the area, how much local housing costs, where the SPA center is located, where you can treat yourself to a beer bath.

Itinerary

1. We begin our walk at the location of the oldest buildings in the district, those that were built by the brewery founder J.C. Jacobsen in the mid-19th century. These are the original production facilities of the brewery. (20 min)
2. We will pass by the Carlsberg's Stables, The Carlsberg research laboratory and the New Carlsberg Headquaters (20 min)
3. During his numerous travels, the founder of Carlsberg Jacob Jacobsen not only brought back brewing yeast but also rare species of trees and other plants. We will visit his beautiful garden. We will also see his Villa where a lot of famous people lived. (20 min)
4. We will see the Carl's Villa where Carl Jacobsen (Founder's son) lived with his family and where the big family drama took place. Also here Carl Jacobsen started to collect art objects, which subsequently grew into the museum of the New Glyptoteka in Copenhagen. (20 min)
5. This square features several interesting aspects. For instance, this square exemplifies what architects worldwide call the “Barcelona effect”. Next to it the famouse Elephant Gates is located as well as the other symbol of Carlsberg - Dipylon Gates. (20 min)
6. Today, strolling through this area, we can trace the father-son relationship through architecture. We can see how different they were – not just in business, but in life – the different buildings they commissioned, their varied decorating styles, their contrasting hobbies, and so on. We will go through the historical part of the district and afterwards it would be possible to see the modern Carlsberg architecture and to learn more about how the modern Danes live here, what the price for the local apartments, what type of social housing is places here, etc. (20 min)
7. The industrial buildings can be beautiful and can be protected as a cultural heritage - Carl Jacobsen wanted to prove this when he built such industrial buildings as Beer Fridge, New Brewery, The Twisted Chimney, Malt Tower and Yeast Cells. Let's see how they look like and what secrets they keep. (20 min)
8. This is the last point of our guided tour, where I'll make the summary of the Carlsberg's story, and the last destination of our trip (10 min)

Meeting & end point